No. 79 is a new development of two and three bedroom apartments on Hampstead’s prestigious Fitzjohn’s Avenue. Inspired by the Victorian mansion block style and Hampstead’s rich architectural heritage, award-winning architects Sergison Bates have designed No.79 as two mansion blocks connected by a ground floor entrance lobby.

Beyond the lobby, a central courtyard is dressed with climbing plants and flowerbeds, reflecting the neighbourhood’s leafy streets and mature trees. Roof planting also adds to the local greenery, while encouraging insect life. Inside, the spacious apartments have high ceilings and open-plan layouts. Each apartment also has an allocated parking space in the automated car park below the development.

Prices starting from £2,575,000

Fitzjohn Logo

What's On Offer

At No.79 you’ll find spaces and services in keeping with the charm and grandeur of the street. The outdoor courtyard is the place to enjoy your morning coffee, the lounge is a cosy spot to flick through the papers, and the social kitchen brings neighbours together for a chat over lunch. If you’re looking to book a spa treatment or find out about the fitness classes in the gym and stretch studio, the General Manager will be happy to help.


Filled with natural light from the skylight above, the entrance lobby is where you’ll find the General Manager. They’ll be able to deal with any queries you may have, whether that’s taking guest suite bookings or recommending West End shows.


A spiral staircase leads down to the spa, where glass walls look out onto the courtyard, allowing light and greenery to find their way in. The spa has a sauna, steam room and hydrotherapy pool, as well as a treatment room, where you can enjoy a range of massages and facials. The wellness lounge is the place to relax after a treatment, while manicures and pedicures can be booked at the spa’s front desk


This central, open-plan area brings neighbours together for a morning coffee or an evening cocktail from the Martini trolley. With smoked oak bookshelves lining the walls and a number of comfortable armchairs, this is the ideal spot to settle down with a good book.


Separated from the lounge by sliding doors, the social kitchen is the place to catch up with neighbours or prepare a bite to eat. The larder store stocks artisan goods and fresh produce from local suppliers, as well as an extensive wine selection.

Other Highlights

Located in the heart of Hampstead Village.

24-hour concierge

Gorgeous Club Room & Wellness Spa

Parisian style floorplans

Parking on site

German designed kitchens & Miele appliances

Community garden & patio

Exclusive building for people over 60

The Apartments

The Living Room

Designed to take advantage of natural light, these open-plan spaces are ideal for entertaining or relaxing.

The Bedrooms

Fitzjohn Bedroom

Filled with natural light, the spacious bedrooms have dressing areas and extensive storage space.

The Kitchens

The well-equipped kitchens have oak flooring and a mix of black silestone quartz and nickel finishes. A central island provides plenty of additional surface space.

The Winter Galleries

The winter galleries are sheltered outdoor spaces that can be used for growing herbs and flowers or simply as a place to enjoy a coffee in the open air.

Make an Enquiry

Register your details with us today and we will keep you up to date on this development, and you can sign up to also receive any events or offers that we run for Fitzjohn's.

Property Management

PegasusLife have created the not-for-profit management company Helicon to run each of our developments and give those who live in them complete transparency and control over how their home is managed.

Helicon is owned in part by PegasusLife and in part by the homeowners of the developments. The company is there to take care of the buildings and make sure people enjoy living in them.

Service Charges

As shareholders, you have full visibility on how money is spent and a say in how the development is managed and run.

The on-site Helicon team are not just there to manage and maintain the building, but also to engage with the surrounding community at each development, forming relationships with local services, suppliers and producers to create an experience that benefits the whole community.

The breakdown of service charges and monthly payments vary by development and what services are on offer.

service charge

The Helicon App

To help facilitate our unique approach to property management, we have created the Helicon app. The app is designed to enable owners book services available at their development, track and view expenditure for the whole building as well as their individual apartment.

The Helicon app also makes it easy to communicate with other owners and to stay up to date with events in the development and the surrounding area.

The app is available to download on Apple and Android devices.


A short stroll down Fitzjohn’s Avenue will lead you to Hampstead Village, where you’ll find a mixture of independent boutiques, cafés, pubs, and restaurants.

The Hampstead Theatre and Everyman Cinema also provide a rich programme of events and entertainment throughout the year.

Wander through the village and you’ll walk down historic streets that are lined with more blue plaque buildings than anywhere else in London. Past residents include such influential figures as John Keats, Agatha Christie and Bauhaus’ Walter Gropius.


How To Find 79 Fitzjohn's Ave

79 Fitzjohn's Ave

Tel: 020 7980 8741